Jumia Kenya is stepping up efforts to integrate small businesses into the digital economy, hosting a benchmarking tour that provided 30 entrepreneurs with hands-on training in e-commerce operations.

The session, held at Jumia’s Nairobi facility, offered practical insights into e-commerce, logistics, and cashless transactions, among other opportunities for many micro, small, and medium enterprises (MSMEs) to scale.

A guided tour of Jumia’s warehouse gave participants a firsthand look at inventory management, order fulfillment, and last-mile delivery, underscoring how e-commerce platforms can enhance efficiency and market access.

Kenya stands as Africa’s third-largest e-commerce market, driven by rising internet penetration, a tech-savvy youth population, and mobile adoption rates exceeding 40%.

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Jumia’s Regional CEO for East Africa, Vinod Goel, outlined three fundamental pillars for e-commerce success: seamless information exchange through digital platforms, efficient logistics for timely deliveries, and secure cashless payment systems.

He encouraged SMEs to embrace these elements to enhance visibility, streamline operations, and drive sales.

“By leveraging e-commerce, SMEs can expand their market reach, improve efficiency, and drive sustainable growth,” said Goel. 

With Kenya ranking as Africa’s third-largest e-commerce market, SMEs have a unique opportunity to expand through e-commerce platforms.

However, challenges like limited market access, inadequate marketing skills, and financial constraints often hinder their growth.

The World Bank’s 2018 Enterprise Survey highlights these barriers, emphasizing the need for training and digital adoption.

KEPSA Board Director in charge of SMEs and Startups Mary Ngechu reinforced the importance of leveraging Jumia’s ecosystem for growth.

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She highlighted Jumia’s marketing and logistics support and urged businesses to explore the Jiinue Growth Program for affordable financing options.

“The benchmarking tour underscored the transformative power of e-commerce for SMEs. By collaborating with industry leaders like Jumia, KEPSA continues to equip entrepreneurs with practical tools and insights to navigate the digital economy, fostering long-term business sustainability,” she said.