Quickmart Supermarket has suspended staff members involved in an altercation with two customers at its Buruburu branch, following allegations of mistreatment.

In a video that has since gone viral, the two customers narrate how the supermarket manager abused them over a milk purchase. The supermarket has faced backlash from the public, demanding action from the retail giant.

In an official statement on Tuesday, the supermarket apologised to the affected customers, citing that the retail giant doesn't condone such behaviour alleged in the video. 

Quickmart acknowledged suspending the staff involved and noted that it had launched investigations into the matter.

"At Quickmart, our brand values are founded on respect, kindness, and integrity. We do not condone any behavior that undermines these principles," the statement read in part.

"As soon as we became aware of the situation, we took immediate action by placing the staff involved on suspension while conducting a thorough investigation in collaboration with the relevant authorities."

In the viral video, the customer narrated how she and her brother visited Quickmart to purchase milk at the ATM section but did not find any teller present.

Assuming it was a self-service station, they made payment and were issued with a receipt, then proceeded to fetch the milk into their container by themselves.

However, shortly afterwards while trying to leave the supermarket, a teller summoned them and questioned why they had deposited the milk themselves.

The two were reportedly then taken to the manager, who they claim accused them of stealing 57 litres of milk.

They alleged that the manager led them to a storage area where they were physically assaulted. The situation reportedly escalated and the manager allegedly seized the customer’s phone and demanded that they delete the videos they had recorded.

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Their father was later contacted and asked to pay for the alleged 57 litres of milk, but he refused, insisting that the supermarket was in the wrong for assaulting his children.

The father reported the incident to the police, who allegedly informed the victims that the supermarket manager had a history of arresting customers and falsely accusing them of petty crimes.