Kenyan actress and media personality Jackie Matubia has sparked conversation online after sharing a heartfelt message on Instagram, reminding her followers that success comes with unseen sacrifices.

In a strongly worded post, the award-winning actress encouraged fans to stop comparing themselves to others and instead build their own paths with pride.

“Every Win Has a Cost”

In her Instagram story, Matubia emphasised that while people often admire the visible side of success — the spotlight, lifestyle, or achievements — few understand the price that comes with it.

“Envy no one. For whatever you see, a price was paid,” she wrote.

She explained that behind every glamorous moment lies untold struggles, late nights, setbacks, and doubts that individuals endure to achieve their goals.

“You might see the success, the spotlight, the lifestyle but you don’t see the sacrifices. You don’t see the late nights, the setbacks, the doubts, the pain they had to push through just to stand where they are,” she continued.

Matubia stressed that every accomplishment requires effort and resilience, pointing out that even the strongest and most admired personalities have fought silent battles.

“Every win has a cost. Every glow up came with growing pains. And every strong person you admire once had to fight battles you’ll never fully understand,” she added.

A Call to Build Your Own Path

At the time, Matubia had just returned from a trip to Malaysia and spoke openly about the sacrifices that went into bringing the project to life. She revealed she had invested heavily — financially and emotionally — into the series, admitting the process involved many personal battles.

Her tearful celebration during the project launch offered fans a glimpse into the struggles behind the scenes — struggles that mirror the very message she continues to share today.